Free marketing calculators
Calculate Any
Marketing Metric
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CPM, CTR, CPC, ROAS, POAS, CPL, Frequency, Break-even ROAS - all free, no sign-up required.
Marketing metrics, calculated instantly
Digital advertising runs on numbers. CPM tells you what you are paying for attention. CTR tells you how compelling your creative is. ROAS tells you whether your campaigns are profitable. POAS goes one step further and measures profitability directly. Every metric answers a specific question, and understanding all of them together is what separates good media buyers from great ones.
This site gives you free calculators for every core paid media metric - CPM, CTR, CPC, ROAS, POAS, CPL, Frequency and Break-even ROAS. Each calculator works in all directions: give it any two values and it will find the third. No accounts, no paywalls, no limits.
Marketing Guides
What is CPM?
Understand cost per mille and when to optimise for it.
ROASWhat is ROAS?
Return on Ad Spend explained - and how to benchmark it.
POASWhat is POAS?
Why profit-based optimisation beats revenue ROAS.
CTRWhat is CTR?
Click-through rate benchmarks by channel and ad format.
CPMCPM vs eCPM
The difference between bought and effective CPM.
BudgetsMarketing Budget Benchmarks
CPM, CPC, CTR and ROAS benchmarks by channel.