Meta: $6 to $14. Google Display: $2 to $5. LinkedIn: $30 to $80. TikTok: $8 to $15. Snapchat: $3 to $8. Reddit: $3 to $10. X: $4 to $9.
CPC benchmarks
Google Search: $1 to $6. Meta: $0.30 to $1.50. LinkedIn: $5 to $15. TikTok: $0.20 to $0.80.
CTR benchmarks
Google Search: 3 to 6%. Google Display: 0.1 to 0.3%. Meta Feed: 0.5 to 1.5%. LinkedIn: 0.3 to 0.7%.
Note on benchmarks
These are averages. Your numbers depend on audience, creative, industry, and bidding strategy. Use our budget calculator to model full campaigns with channel-specific benchmarks.