ROAS (Return on Ad Spend) measures revenue generated per dollar spent on advertising. ROAS = Revenue / Ad Spend.
Revenue $10,000. Ad Spend $2,000. ROAS = 5x.
Depends on your margins. Use the Break-even ROAS calculator to find your floor. See also: What is POAS for a more accurate alternative.
Use our ROAS calculator to calculate ROAS, revenue, ad spend, and break-even ROAS.
Put these formulas to work instantly.