CTR = (Clicks / Impressions) x 100. A direct signal of creative and audience relevance.
Google Search: 3 to 6%. Google Display: 0.1 to 0.3%. Meta Feed: 0.5 to 1.5%. LinkedIn: 0.3 to 0.7%.
Use our CTR calculator to calculate CTR, clicks, or impressions from any two values.
Put these formulas to work instantly.