Free Keyword Tools

Format keyword match types and generate keyword combinations for Google Ads and Microsoft Ads campaigns - free, instant, no sign-up.

Keyword Match Type Tool

Paste a list of keywords and instantly format them into Broad, Phrase, and Exact match for Google Ads and Microsoft Ads.

Google Ads and Microsoft Ads match types

Broad Match reaches the widest range of related searches and works best with Smart Bidding. Phrase Match - wrapped in quotes - matches your phrase plus extra words around it. Exact Match - wrapped in brackets - is the most precise and the lowest-waste option. The broad match modifier was retired in 2021 and is no longer a distinct match type on either platform.

Keyword Combiner Tool

Combine two or three word lists to generate every possible keyword combination. Useful for building long-tail keyword lists for Phrase and Exact match campaigns.

What the keyword combiner is for

Cross-multiply two or three word lists into every possible combination - useful for building long-tail keyword lists, ad group structures, or content ideas in seconds instead of typing variations by hand.

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Frequently asked questions

Broad match has the widest reach and can trigger ads for related searches and synonyms. Phrase match requires the search to include your exact phrase or a close variation, with extra words allowed around it. Exact match is the most restrictive, matching only the exact term or very close variations like plurals and minor misspellings.
No. Google Ads retired the broad match modifier in 2021, and entering a broad match modifier keyword (with a plus sign) is now treated as Phrase Match by Google and as standard Broad Match by Microsoft Ads. This is why the tool above only offers Broad, Phrase, and Exact - the modifier is no longer a distinct match type on either platform.
Paste your full list into the Keyword Match Type Tool above, select the match types you need, and click Generate. The tool instantly adds the correct quotation marks or brackets to every keyword in your list, which you can then copy directly into Google Ads Editor or the Google Ads web interface.
Yes - use the Keyword Combiner Tool above. Enter your word lists into two or three separate boxes and the tool generates every possible combination across all of them, which you can format with a space, dash, or no separator between words.
Phrase Match is generally the safer starting point for new campaigns, since it balances reach with relevance while Smart Bidding builds up conversion data. Once you have 30 or more conversions per month in a campaign, Broad Match paired with Target CPA or Target ROAS often becomes more effective.
Yes, both the Keyword Match Type Tool and the Keyword Combiner Tool above are completely free with no sign-up, no usage limits, and no data stored. Paste your keywords, generate your output, and copy the result directly.